Master brand

Overview

The master brand is standard for Queensland Government Websites.

Master brand sites must convey the look and feel of Queensland Government.

All QLD Government communications must follow the requirements of the master-brand category unless approval has been granted to use another brand (planet).

Mandatory requirements

Master brand sites must use

Recommended

Design system default colours

Examples of  master brand

  • qld.gov.au
  • forgov.qld.gov.au
  • smartjobs.qld.gov.au
  • my.qld.gov.au
  • publications.qld.gov.au

Coat of Arms and site name guidelines

The guidelines below detail the placement of the Queensland Government Coat of Arms on Master brand sites. It also details  what options master brand sites have for site names.

Desktop pattern

The styled single line COA option is used on qld.gov.au. When there is no site name this is the best option for master brand sites.

All other master brand sites must use the standard pattern and cannot use anything other then a name identifier unless approval has been granted via DPC.

Mandatory requirements:

  • Must use the Styled single line logo or standard COA and title lockup.
  • CoAs must be the only identifier in the top banner
  • Colour: COA colour white, black or maroon.
  • Minimum height: 3.5 rem or (56px)
  • Minimum vertical padding: 2 rem (24px)
  • Minimum horizontal padding: 1.5 rem (20px)
  • Site names must be no larger
then 1.25 rem (20px)

Tablet pattern

On tablet the height of the CoA is reduced slightly and the colour is reversed.

Mandatory requirements:

  • Must use the Styled single line logo
  • CoAs must be the only identifier in the top banner
  • Colour: white #FFFFFF
  • Minimum height: 2.5 rem (40px)
  • Minimum vertical padding: 1 rem 16px)
  • Minimum horizontal padding: 1 rem (16px)

Mobile pattern

On mobile the height of the CoA is halved and the colour is reversed.

Mandatory requirements:

  • Must use the Styled single line logo
  • CoAs must be the only identifier in the top banner
  • Colour: white #FFFFFF
  • Minimum height: 1.75 rem (28px)
  • Minimum vertical padding: 2 rem (10px)
  • Minimum horizontal padding: 1 rem (16px)

Placement

This Queensland Government logo is the dominant identifier on the master site and is placed in the left of the header.

Example of placement of COA in the top left corner of website layouts

Supporting resources

Marketing Matters

Last updated: June 2024

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