Co-brand

Overview

Co-brand website logos are created by locking up the the Queensland Government crest with the site name or brand logo or namestyle. They can incorporate unique brand colours.

Desktop pattern

On desktop the side-stacked minimum sized CoA has been used as the lock up for with co-brand site names because it allows for the best use of vertical and horizontal height in the header.

The style is based on a pattern implemented by the South Australian government who have a very similar government logo. This lock up of the CoA and Site name is only permissible on Government websites.

Co-brand sites may also use namestyle for their site name, or in some cases, a logo that has been approved by the Department of Premier and Cabinet.

Where possible, logos and namestyles should not appear more dominant than the Queensland Government CoA.

Example with namestyle in name identifier style

Example with of site name in namestyle format

Example of site name utilising a logo. The logo can't exceed the height of the COA

Mandatory requirements

  • Must use the minimum size website Qld Gov logo
  • Site names font size must be no larger than 1.25 rem (20px)
  • CoA Minimum height: 3.5 rem or (56px)
  • CoA Minimum vertical padding: 2 rem (24px)
  • CoA Minimum horizontal padding: 1.5 rem (20px)

Flexible

  • Sites names can be in the Name identifier or NameStyle format
  • Queensland Government Colours

With approval

Unique logos

Tablet pattern

Co-brands follow a similar layout on mobile and tables to the master brand. The key difference is that the site name or logo is positioned in a section below the CoA. This still gives the CoA precedence while keeping the site name clear and accessible.

Mandatory requirements

  • Must use the minimum size website logo
  • Site names must be no larger than 1.25 rem (20px)
  • CoAs must be the only identifier in the top banner
  • CoA colour: white (#FFFFFF)
  • CoA Minimum height: 2.5 rem (40px)
  • CoA Minimum vertical padding: 1.5 rem (24px)
  • CoA Minimum horizontal padding: 2 rem (32px)

Mobile pattern

Co-brands follow a similar layout on mobile and tables to the master brand. The key difference is that the site name is positioned in a section below the CoA. This still gives the CoA precedence whilst keeping the site name clear and accessible.

On the mobile pattern the site name text size is reduced for mobile and tablet displays from 1.25 rems to 1 rem.

Mandatory requirements

  • Must use the minimum size website logo
  • Site names must be no larger than 1rem (16px)
  • Site logos must be no larger than 1.75rem (28px)
  • CoAs must be the only identifier in the top banner
  • CoA Colour: white #FFFFFF
  • CoA Minimum height: 1.75 rem (28px)
  • CoA Minimum vertical padding: 1.5 rem (24px)
  • CoA Minimum horizontal padding: 1 rem (16px)

Placement

This CoA is the dominant identifier on the co-brand site and is placed in the left of the header.

Downloads

Download the Queensland Government logos
ZIP 1.2 MB

Supporting resources

Marketing Matters
Queenlsland Government Style Guide

Last updated: August 2023

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